Is Digital Part of Your B2B Marketing Mix?

9 out of 10 business buyers will find you when they're ready to buy. Digital B2B marketing can increase your leads and gain you 10x higher conversion rates. Learn why digital marketing must be a part of your marketing mix.

This video provides insights into business buyers' digital behavior and includes the following topics:

• What is the definition of digital?
• Website best practices
• SEO best practices
• SEM best practices
• Email best practices
• Mobile statistics and behavior

Helpful resources:

• Excerpt: MarketingSherpa Benchmark Report, 2012 Email Marketing: Research and insights for engaging email subscribers, Oct, 2012
• Earnest, Vital Statistics for B2B Marketers Two. Inbound vs. Outbound, Sept 11, 2012
• 3.A DemandGen Report: Breaking Out Of The Funnel: A Look Inside the Mind of the New Generation BtoB Buyer, Mar, 2010
• http://www.youtube.com/watch?v=V6Q34ID2n1Q&feature=youtu.be
• http://www.forbes.com/sites/davidlariviere/2013/04/18/nutritional-supplements-flexing-their-muscles-as-growth-industry
• http://earnestagency.wordpress.com/2012/09/11/vital-statistics-for-b2b-marketers-two-inbound-vs-outbound /
• http:// www.emailmonday.com/mobile-email-usage-statistics
• http://www.mobify.com/blog/13-stats-to-convince-your-boss-to-invest-in-mobile-in-2013 /
• http://www.marketingcharts.com/direct/frequency-of-blogging-makes-a-difference-for-customer-acquisition-21276/